Lindsey Holzberger Marketing

Growth Marketing Leader | Brand Strategist | Growth Driver

Hey there and welcome! I’m Lindsey, a full-stack growth marketing leader and brand strategist. I won’t go into my full story here (I’ll save it for a time you can share in return). But in brief, I’m a high-ownership team player, a mom, and a tireless student of ever-evolving world of marketing.

My commitment to fast, high-quality execution has allowed me to spearhead game-changing marketing roadmaps for my employees and clients. I have deep expertise in B2B paid and organic growth and broad skills across brand, product, social, PR, and DTC marketing.

Below you’ll find a portfolio of select projects I’ve had the privilege of working on. Thanks for stopping by!

 

Coverager Newsletter Ad

Building trust as a first-mover

Brand messaging played a critical role in Foresight’s 2020 rollout onto the mid market workers comp scene. I worked with our brand lead and creative director to craft witty and wise copy that cut straight to the point.

Messaging-driven sales enablement

We don’t keep our copy to ourselves. Sales tools play a critical role in Foresight’s distribution. I oversaw the production of several pieces of high-performance collateral.

Specialty market booklet print ad copy for Insurance Journal

 

Campaign strategy

 
 

Search marketing for IT service provider

I restructured search campaigns by shifting focus away from branded keywords to competitive keywords. By simultaneously increasing our Quality Score, I was able to maintain a lean budget while improving performance.

Customers make the case

Foresight’s ‘Safety. Savings. Simple’ campaign tripled risk submissions on a lean budget. Never exceeding $100/conversion (form fill), this campaign also informed messaging through multivariate testing.

Viral ecommerce campaign

I built an effective GTM campaign for a new smoking cessation product. The top-performing ad creative was propelled by organic engagement, including 251 shares and +44,000 impressions on top of paid spend.

Growth-driving content

Unparalleled understanding of customer needs

 

Within two weeks of posting, this article appeared in the top 7 Google SERs, and it was number 1 within two months, where it remained for the duration of my tenure at Safesite. The piece leveraged a low-competition, (relatively) high search frequency strategy to get fast results in our target audience segment.

Conversion-driving organic growth

During my tenure as Safesite’s growth marketing lead, web traffic grew an average 20% MoM and organic signups grew 200%. And we didn’t stop at the top of the funnel — decision-friendly content drove conversions and engagement. Visit the Blog

Building content clusters around skyscraper content led to sticky results and faster growth for high competition keywords. On-page optimization and navigation tools balanced easy reading and exhaustive 10x content.

Case studies helped Safesite improve customer engagement and upsell conversion rates. I created a case study system that included rewarding a participant for a short survey, call, and review on Capterra to maximize impact.

 

Off-page SEO & thought leadership

Driving industrywide change with original thought

 
 

Featured snippet for “top OSHA myths”

Thought leadership bylines

I recruited and maintained relationships with Subject Matter Experts resulting in the publication of 1-2 unpaid/unsponsored articles per month. In one instance, the editor of top risk management pub BLR reported that our piece was one of their most popular articles of 2020.

Strategic collaboration

I co-wrote and placed an SEO byline that helped our VP Customer Support establish herself as a thought leader and our brand get exposed to an untapped audience.

Executive bylines & featured LinkedIn posts

I oversaw the production of executive thought leadership article series on LinkedIn and Coverager and produced/placed bylines in leading trade publications like Insurance Thought Leadership, Insurance Business America, Construction Executive, Safety BLR, EHS Today, and more.

 

PR & Media engagements

Sound bites never tasted so good

 
 

Covered in Tech Crunch

I worked with our executive team and board of directors to craft a Series A raise press release placed in TechCrunch in December 2020.

Executive exposure

I oversaw Foresight’s media relations strategy, resulting in monthly featured quote placements, including in LinkedIn features posts and Forbes.

Panel prep ITC 2021

I prepared talking points and held media training for Foresight’s CEO David Fontain.

 

Social post writing

Using social like people do

 
 

Social shares

LinkedIn content is best served through real people. My team wrote 2-4 sample post shares per month for our team, which resulted in personal brand growth for our employees and extended reach for our posts.

Insurance reimagined

Foresight’s LinkedIn employs a mission-driven voice to spur creative thinking around today’s toughest business challenges.

Thought leadership coaching

I helped a prominent spokesperson write a winning announcement post.

 

Video production

Vid is king

 
 

Event video production

I directed the production of Foresight’s video content from ITC (#GetForesightITC) and interviewed several thought leaders from the floor.

Motion graphics production

I oversaw the production of Safesite’s product explainer gifs.

Five Minutes with Foresight is an original video segment that averages 1,200 views during the first 10 days aired.

Social video segment creation

I created and produced a rapid-fire video segment called Five Minutes with Foresight. For added reach, every video ends on a cliffhanger. Viewers can find the answer by clicking into the comments section!

Website architecture & brand copywriting

 

Safesite website refresh

I project managed Safesite’s website refresh, which included a fresh review of site architecture for SEO and A/B testing copy using Google Optimize to determine which headlines that best fit our goals. Developing more impactful copy was a key success indicator for the project.

 

Let’s keep the conversation going

 

Contact me at lindsey [at] lindsey-holzberger.com!

 

© Lindsey Holzberger 2023